Undergraduate Programmes - New Curriculum

Bachelor of Science (Honors) in Marketing Management Degreeis a four year degree program, which consists of eight (08) semesters. The Degree lays the focus on developing the students to become the strategic marketers who have the overall knowledge in the marketing management which is enabled with the first year common programme and other business management related courses from the other academic departments in the faculty. Furthermore, the degree programme has been designed with the orientation of the balance leaning between the theory and the practice offering a variety of courses getting the collaborative insights from the academic and the industry experts in the country. Second year onwards, the students should be engaged in most of the courses related to marketing management especially with a research component and 06 months internship training to get the industrial exposure. Aligned with the aims and objectives of the degree programme, the department makes fullest support for the undergraduate extra-curricular activities in ensuring the personal development of the undergraduates and their future career.

1st Year- Bachelor of Science (Honors) in Marketing Management Degree

1st Semester

2nd Semester
Course Code Course Title No of Credits Course Code Course Title No of Credits
MGT 1114 Principles of Management 04 MKT 1214 Marketing Management 03
BEC 1123 Micro Economics 03 BEC 1223 Macro Economics 03
ACF 1133 Financial Accounting I 03 ACF 1233 Financial Accounting II 03
BEC 1143 Business Mathematics 03 BEC 1243 Business Statistics 03
ITM 1153 Information and Communication Technology Fundamentals 03 MKT 1261 Social and Ethnic Harmony 01
ELT 1160 General English I 00 MGT 1252 Indigenous Management 02
ELT 1260 General English II 00

2nd Year- Bachelor of Science (Honors) in Marketing Management Degree

1st Semester

2nd Semester
Course Code Course Title No of Credits Course Code Course Title No of Credits
MGT 2113 Management Information Systems 03 HRM 2213 Human Resource Management 03
MKT 2124 Consumer Behavior 04 MKT 2223 Digital Marketing 03
BEC 2143 Business Law 03 MKT 2233 Personality and Skills Development 03
BEC 2153 Management Science 03 ACF 2243 Cost & Management Accounting 03
ELT 2161 Business English 01 MKT 2252 Green Marketing 02
ELT 2262 Business Communication 02

3rd Year- Bachelor of Science (Honors) in Marketing Management Degree

1st Semester

2nd Semester
Course Code Course Title No of Credits Course Code Course Title No of Credits
ACF 3113 Financial Management 03 MKT 3214 Integrated Marketing Communication 04
MGT 3123 Operations Management 03 MKT 3224 Service Marketing 04
MKT 3133 Managing Creativity 03 MKT 3231 Industry Exposure 01
MKT 3143 Brand Management 03 MKT 3243 Logistics and Supply Chain Management 03
MKT 3153 Sales Management 03 MGT 3253 Research Methodology 03
MKT 3163 Retail Marketing 03

4th Year- Bachelor of Science (Honors) in Marketing Management Degree

1st Semester

2nd Semester
Course Code Course Title No of Credits Course Code Course Title No of Credits
MGT 4114 International Business Management 04 MGT 4218 Industrial Training 08
MGT 4124 Strategic Management 04 MKT 4223 Marketing Consultancy 03
MGT 4134 Entrepreneurship 04
MKT 4146 Dissertation 06
THM 4152 Hospitality Marketing 02
MKT 4152 Agriculture Marketing 02